I, Mike, firefighter and all round top bloke with the smouldering good looks of Brad Pitt and the coolly distant wit of Bill Murray, got sick of buying snack food only to have it taste nothing like the description on pack and make my stomach feel as though I’d swallowed a bag of nails. So, I started making my own bars with a very simple philosophy: go and buy the best ingredients I can, blend them together, bake them like a cake, and wrap them up so I can keep them in my pocket.

Soon after, my wife Tina, noticed our grocery bills had grown by 10x as I very quickly started feeding all my gym friends and, if we didn’t start selling these bars, we’d soon be on the street. She jumped on board and together we started our little company: “Blue Dinosaur”.

Demand took off. We were baking all our bars at home, with pizza ovens in the spare bedrooms and postage parcels lining the hallways. Life was hectic but we loved our late-night baking sessions.