Why Insurance Agencies Should Create Insurance Website Resource Libraries

Why Insurance Agencies Should Create Insurance Website Resource Libraries


Your insurance agency likely has many things of value to offer, and you probably want to share at least some of these things with prospects and clients. If so, your agency should consider creating an attractive Resource Library on the Insurance Agency website. Website resource libraries offer a great opportunity for companies by providing a cost-effective platform for sharing information that can attract leads and improve customer retention.

What is a website resource library?

Think of an insurance agency’s website library of resources as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials, and other important information. The goal of this insurance content center is to improve the exchange of information with employees, customers and prospects.

Types of content used

There are hundreds of types of content that can be offered in the Resource Library on an insurance agency’s website, from best practice recommendations to marketing material. Let’s review some of the more traditional types of content that an insurance agency might offer in your library. These include, but are not limited to:

  • Best practices (risk, damage prevention, medical care compliance, etc.)

  • Blog posts

  • Case studies

  • Claim forms

  • Educational Articles

  • Frequent questions

  • Important links to the website

  • Infographic

  • Insurance forms

  • News

  • Product brochures

  • Regulatory Updates

  • Social media profiles (and groups)

  • Recorded videos and webinars

These are just a few types of content that can be shared with employees, customers, and prospects. A website resource library allows insurance agencies and brokers to decide what content they want to share, and helps them organize how they want to share this content.

Improving your content organization

Resource libraries help agencies better organize all of their content. In some ways, it acts as a forced function. By creating a central repository, it is quicker and easier for employees to locate and add content, as they know where to go to find the content, while it is easier to add or publish. Rather than searching server folders or visiting multiple pages on your website (assuming the content they need has even been published), employees can find everything quickly, in one easy-to-find digital place. For customer-specific content, or content containing part of your “secret sauce,” you can request a password, for those specific files, or divide your library between the prospect (for general content) and content accessible to the customer.

Benefits of a resource library

  • Allows the agency to show its experience

  • Can be used to extend your brand

  • Easier to find, search and access information.

  • Helps producers access and share their marketing materials

  • Improved website adherence

  • It can help you increase your opt-in email list

  • Facilitates sharing information on social networks

  • Motivate agency employees to produce more quality contentâ € ‹

If your agency has not yet created an Insurance Website Resource Library, consider adding this initiative to next year’s marketing plan. Agencies that lack the internal resources to create this library may want to consider outsourcing this initiative to a competent insurance agency marketing firm.




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