Top 10 Tips To Improve Insurance Agency SEOJacob
Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency’s search engine optimization.
- Know your keyword phrases
Keywords, which are technically keyword phrases, are short three to five word phrases that your prospects could use when searching for insurance products and services. For example, Ohio Business Insurance, Charlotte Employee Benefitsand New Jersey Truck InsuranceThey are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques that your agency can use. For example, Google AdWords and the Keyword Planner will help you determine the number of searches, per phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, such as Moz Keyword Explorer and SEOBook Keyword Tool.
- Check other insurance agency websites
Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it may be helpful to research other insurance agency websites to see if your agency can get keyword phrase ideas. To do this, simply navigate to the website of another agency in your state and View source codeand search (Ctrl F) to goal. Or you can install a free Moz or SEOBook toolbar to simplify this process.
- Social bookmarking and Google URL submission
Once your agency has optimized your website for SEO, be sure to submit the unclassified pages to Google with the Google Webmaster Tool – Submit URL. And, to ensure your pages rank better, add them to leading social media platforms like Twitter, LinkedIn, Facebook, and Google+.
- Keyword phrases in titles and subtitles
Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers to more easily scan your content. If they find relevant keywords in their subtitles, they are more likely to read the entire article.
- Alternate image tags and header tags
The title of a page appears on the search engine results page. The main heading will appear when viewers open the page, similar to a title in a magazine or newspaper article. Focus each web page on a specific topic and key phrase. Your title and header will be indexed by the search engine and viewed by potential customers. It will increase the chance that viewers will open your article instead of an alternative article. Be sure to limit each page to a maximum of three keyword phrases. Both your prospects and search robots will search for content that is well organized and focused, so keep your content streamlined and relevant.
- Dynamic content not duplicate content
The search engine likes to see new content while its search robots scan your insurance agency’s site. Adding dynamic content with a blog, video, and article posting will help your insurance search engine optimization efforts. Make sure your website is not using replays, duplicate content. If you purchased a site from a provider that offers repetitive content, rewrite all of your content as quickly as possible, or your ranking will suffer.
- Density of words
When it comes to word density, you should repeat your sentence a reasonable number of times. There are many opinions on word density, ranging from 4% to 10%. In general, a simple rule of thumb should be, when reading your content you should first read well for your website visitors and secondly for search engines. Beware of “keyword stuffing”. When writing a page, focus on the topic, not the key phrase. When I follow this process, I find that the density of my keyword is generally in the range of 5% to 8%. For example, if you’re writing about Florida flood insurance, it’s okay to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You should include the phrase in your page name, page title, description, and as header tags as discussed above.
- Bold, Italic, Underline, Links
It’s good to bold, italicize, or underline your keyword phrases, but do so within reasonable writing context on your pages. Links can also be useful, linking to other pages within your website, or vice versa, linking from other pages to your favorite pages. Do not confuse this process with “link building” schemes. Many agencies went astray with SEO link building scams, such as link farms. Any external links to your insurance agency’s site must come from relevant, high-quality sites.
- Insurance Videos
Website visitors are 80% more likely to watch videos and then read their content, and search engines evaluate web pages that contain videos. And if your video has a longer view time than other websites in the same search results, then your ranking can be further improved.
- SEO tracking
There are tons of tools available to track insurance search engine optimization. Many are free, most are cheap. From Moz, to SEOBook, to WebCEO, your agency can choose from dozens of highly functional options. With that said, you’ll need to learn the tool you select, and run and measure reports consistently (monthly should suffice). And it goes without saying that all agencies must have Google Analytics loaded on their website, to track overall traffic, traffic patterns, search engine referrals, and social media referrals to their website.