The Smurfs Film Brings Fame to a Spanish VillageJacob
In most towns and cities that dot the landscape of southern Spain, you can paint your house the color you want, as long as it’s white.
But a small community is an exception. Although hidden in a place as remote as one can imagine, it has become world famous and attracted thousands of visitors.
All because its nestled houses, which house about 218 inhabitants, are dazzling bright blue.
The fault lies with the filmmakers and the Smurfs.
For decades, Júzcar, located near Ronda in Andalusia, slept amid steep mountains and chestnut forests. Gone is the tin factory, the first in Spain, founded there in 1727.
Then, suddenly, he rose to world fame: Sony Pictures decided to release his comedy movie “The Smurfs” in town.
(The film is based on a Belgian comic book series and an animated television series projected in the 1980s.)
It was, they claimed, the kind of quirky place where the Smurfs cartoon characters would live.
Amazed by this opportunity to rise to Hollywood-style fame, the villagers enthusiastically accepted the idea.
Sony hired 12 unemployed locals to paint each building in the city a brilliant blue, using 4,000 liters of paint.
As a publicity stunt, it was a sensation. Crowds of visitors have been negotiating the narrow mountain road to Júzcar since the premiere in 2011.
They take pictures alongside the Smurfs puppets in the heavenly streets, gawk at the cemetery and church (also painted blue with special permission from the bishop) and try colorful “tapas” (traditional snacks), yes, you guessed it. . blue
Blue weddings, Smurf art festivals and fairs promoting everything blue have been held.
In fact, the villagers are so happy with the attention that their replica of the Smurfs’ village has attracted them that they have turned down Sony’s offer to repaint all of the original white.
Mayor David Fernández (nicknamed Papa Smurf) held a referendum and 141 to 33 residents, some dressed as Smurfs, voted to stay blue.
Local companies have agreed to promote the town (a hotel, a camp, three bars) as the “Smurf Town”. The movie people may be gone, but the smurf mania is still alive in the mountains of Spain.