In 2010, Eduardo Cruz, Josh Gabel and Josep Gaspar were working together in cyber security. They saw the new iPhone 4 and knew that a wave of digital devices would soon enter families’ homes – bringing both huge opportunities and huge risks. At the same time, they’d been inspired by the way new analytics tools were helping businesses capture data visually. It was then that they had the idea to use intuitive visual data to help families keep their kids safe.