Fashion Nova began as a small clubwear boutique in the Panorama Mall in Los Angeles. The store was founded in 2006, and its founder aimed to make affordable and fun attire available for Southern California’s party scenes. Since then, the brand has opened a total of five brick-and-mortar locations, all in Southern California. However, Fashion Nova’s online boutique caters to fashionistas across the country. Shoppers can find great deals on trendy fashion, lingerie and shoes. The online store also offers cosmetics, swimwear and accessories to suit a range of tastes. Although not quite as vast as the women’s section, Fashion Nova also sells men’s and children’s apparel. Families can find matching outfits, meaning moms can twin with their daughters, couples can reflect each other’s look and more.