A Review Of The DXN USA Network Marketing OpportunityJacob
DXN USA could very well be the best MLM company you have ever heard of. DXN offers food, drinks, supplements and personal care products. If you have heard of DXN and are considering it as a home-based business opportunity, here is some information that may help. It was founded in Malaysia in 1993. Over the years, the company, Daxen International, pioneered and refined the cultivation of the Ganoderma Lucidum mushroom. This healthy mushroom is the foundation of DXN products. DXN USA emerged in 2002, and the company currently operates in 65 countries.
Ganoderma Lucidum is native to Asia, and the DXN company still grows all of its Ganoderma there. This mushroom is known as Ling Zhi in China and Reishi in Japan. It has a long history of health benefits. Some of the claimed health benefits for this fungus are healthy liver function, healthy blood cholesterol levels, mental focus, healthy skin and many more.
Its products include Lingzhi coffee, Vita Coffee instant coffee, Spica tea and various aloe skin care products. Ganoderma is the foundation of the products, and the health benefits could be used to develop a Unique Selling Proposition to differentiate it from other companies with the same target market.
One downside is the company’s website. Frankly, he seems fond, and everything is disjointed, with no real continuity from page to page. The fonts don’t seem to match from page to page, and the basic design work is lacking. Compared to other Network Marketing companies with their sleek multimedia presentations, DXN’s marketing presentation is poorly done at best. It appears to have been made for a market outside the United States. This is clearly a company whose focus is on their products (a good thing), but the supporting materials seem to be disappointing (a bad thing) for now.
The good news is that you shouldn’t use the company’s website as your primary marketing tool. Your initial contact with potential customers and distributors should be under your own brand. You can learn how to do this with an effective Attraction Marketing System, which will show you how to generate leads, brand yourself, monetize those who don’t join your MLM opportunity, and much more.